Why I Love Wistia’s Video SEO Features

In a recent post I talked about the importance of properly marking up your video in order to greatly increase the power of the video to attract visitors to your site. In order to have this option you need to either self-host the video or use a secure third party video hosting service.

Explainer Videos: The Case for Lean 2D Animation

When designing an explainer video it can be difficult to resist the temptation to shoot for fancy animation, assuming you have the budget. However, it’s important to keep in mind the purpose behind your explainer video, which is to get your viewers to understand your offering in as little time as possible.

How to Make Your Explainer Video Get More Traffic From Google

We know that a great explainer video can increase engagement and conversions for prospects that are already on your page. However, there is also the potential to use your explainer video to attract new visitors to your page.

How Explainer Videos Engage Your Prospects & Increase Sales

Explainer videos are short, animated videos that organizations use to introduce themselves and their offerings, and to demonstrate how their offerings can solve problems for their customers.